Loc | en

There are at least 2 artists going by the name LOC / loc
For info on the Danish rapper, please see L.O.C.

1) Loc is an up and comin rapper/producer from Moscow (Russia). He's one of the people in T.A. Inc., which is a notorious underground hip-hop movemement. Loc's lyrical topics range from street life to club anthems, but he's at his best when doin that 'cocaine rap', the music bout crack addicts, drug abuse and how his life with drugs, sellin em and takin em, is what it is. Loc's considered a very promising and near trendsetting artist.

2) LOC are a group of Jamaican origin, residing in London. The group name comes from the first initial of each member of the trio - Lenky, Orthodox and Chris. Lenky and Chris honed their craft in studios and PA spots in many clubs while Orthodox worked as a DJ. In 2005 they came together to form LOC and "Ring Ding Ding" was released as dancehall’s answer to the Crazy Frog on Jetstar records. They also made up a dance to go with it that is based on the action of riding a motorbike.

Ring Ding Ding’s popularity knew no bounds as reggae audiences across the world continued to fall under its spell, and LOC became one of the hottest groups in recent reggae dancehall history. Their album contains a new grime remix of Ring Ding Ding designed to set clubs alight for the second time. It concludes a set that’s markedly different from most Jamaican releases with its groundbreaking selection of beats, and a range of lyrical content reflecting life not just in Kingston, but any inner city where the living is hard, and youths from all backgrounds struggle to realise their true worth. Represent says it all, but then so does the confrontational Gangster Walk, Gangsta Role, and Bollywood inspired Who Dem Deh – street anthems which blend scintillating deejaying with burst of melody and irresistible rhythms. Tracks like these reveal LOC to be among the prime exponents of reality hymns, 2007 style. "It’s on fire," as they warn us later on, whilst other tracks glorify in tales of sexuality and the thrill of conquest, yardie fashion, like Goodaz Fi Who and Chickie Chickie – songs that are fast making their mark in the dancehalls, and are indistinguishable from those recorded in Jamaica. There's an art to walking the tightrope between street styles and mainstream success. LOC got the balance right from the start, but in the wake of Ring Ding Ding, both Let’s Dance (Aunty Lulu) and She's So Fine, featuring singer King Jnr, could easily re-ignite LOC’s chart success. Let’s Dance (Aunty Lulu) has a hook that'll immediately arouse the attention of pop fans, whilst the latter is a mesmerising cocktail of Asian-style beats and Jamaican mic skills (words and predictions by John Masouri).
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