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Born in 1969 in Aleppo, Apig comes from a very poor family. He had three brothers and lost his father in early age. His mother used to work in hard manual works, serving households in that northern city of Syria, where a community of 50 thousand Armenians live.



As he discovered his singing talent, he was soon involved in several amateur bands, making part-time appearances in family style outdoor restaurants (such as Ramaya, Aleppo Family Swimming Pool, Somar, Ouroubeh, etc.) and in hotels (Al Amir) in Aleppo.



In 1993 he moves to Cyprus and works in a night club for two years earning no more than US$ 200 per month. However, his presence on the island of Aphrodite proves to be important for his future career.



During one of his visits to Cyprus a Russian Jewish tycoon Telman Ismailov (now Vice President of the Euro-Asian Jewish Congress and owner of huge retail enterprises in Moscow and entertainment outlets such as Prague Restaurant), a well connected person with Russian politicians (including the Mayor of Moscow), attends one of his multi-lingual performances and upon noticing his talent, he immediately invites him to work in one of his prestigious outlets in Russia.



Ismailov, originally from Baku, Azerbaijan had been living (and thriving) in Moscow since the early 1990s.



After hesitating for one year, Apig eventually takes his advice. At that time he was back in Syria. His first trip to Moscow was in 1995. In a relatively short time he gets to be famous. With the help of a girlfriend he learns Russian and prepares a repertoire in many languages, exactly the way he used to do in Syria and Cyprus. His linguistic abilities helped him to overcome the language barrier. His command of European languages was also impressive. During his childhood, he used to live for some years in Europe, when his father was still alive.



There was always a kind of mystery about his origin. People made different speculations, judging on his knowledge of several languages. He himself had not explicitly referred to his ethnic background, maybe due to an informal agreement he made with his manager before receiving wide recognition. After all Russian fans might be fascinated with his songs and style and would not be interested to know about his origin. Armenians of Aleppo though insist in branding him as their fellow compatriot. .