Нежное Это | en

НЕЖНОЕ ЭТО (THIS IS GENTLE) is a project originated at the end of XX century in the city of Saratov. It all started with Igor Melnikov - Mel - artist, musician, copywriter, program director of the radio station, now - the creative director of one of the leading advertising agencies. That radio has played a key role in the creation of the project GENTLE IS. One New Year's Eve Mel decided to decorate the station aired a new holiday songs. Since December was rainy, Igor, looking out the window, called the track "Summer Snow". When it's time to come up with the name of the project, Mel, as a true copywriter, crossed the first letters of both words - and it IS GENTLE - easy, exciting, mysterious. The second member of the project - Sergey Suslin, or simply worts at the time the project was a simple schoolboy. He brought his radio demos and showed them to Melnikov, the demo was very much like acid jazz. Melnikov became interested and invited Sergei to work together. Together musicians created a vision of the future of the project: a positive attitude towards life and music.

Music for the people - it's just a way to have fun, mischief, so do not treat it seriously. At the same time must necessarily be some hooliganism, lawlessness and child neposredstvennosti.A what could be more direct and "childish", if not cartoons? His debut album "Snow SUMMER" Mel and Susel defined as music for hooliganism cartoons. They born a little earlier, who knows, maybe to their music Wolf raced to the hare, and Cheburashka would sing completely different songs. But it seems that begins the era of new domestic cartoon, and gently it did not go away from this process. Some musical fragments is quite gentle could fit for the new series Crocodile Gena, some - for the Japanese "manga", something you can voice Lelik and Bolik, but something - Multi-militants based computer games.

Participants of the project argue that making music "for fun." There is a serious music, when people go on stage with guitars and generally refer to this as a job, as to the meaning of life. A GENTLE IT - virtual music, frivolous, invented, even a toy. Music for the big kids.

Нежное Это - multi-cultural project, which covers not only food for the ears and eyes, but also for the brain. Mel and Susel invented his own philosophical and musical movements and called it "granola-Music". According to the original definition of the musicians themselves "at the heart" muesli-Music "are unroasted cereal pleasant music and exotic pieces of thought-fruits." On the web-slang "muesli" means "thought" that is GENTLE it - it's not just music, but also the various draws its ideas, creativity. If Descartes was able to use the Internet, he would say "I Muesli - therefore I exist." Also, "muesli" in Swiss German dialect means "porridge". Muesli Music - a porridge of samples, styles and ideas; everything that appears in the minds of musicians - all falls into this mess. And muesli - it's very useful for health and fashionable food, so muesli Music. - Music for emotional health.

As part of its philosophy musicians promote the idea of ​​cosmic significance: for example, come up with a global program of recovery of society by means of deep penetration muesli Music in the brains of people. And lead column psychedelic news - how to lose weight with a simple hare, about how the government decided to animation of fruits and vegetables, or how a talking goat found out about the future plans of bin Laden ...


"In our album" Perfect trifle "expressed the philosophy of Buddhism. But not that Buddhism, when seriously. And everyday Buddhism, with a fair amount of irony" - says Mel.
The album's title - proof. Nirvana in Buddhist philosophy - a state of absolute, perfect emptiness, something that should be sought by every man. And the album is called - "The perfect trifle." Favorite haiku project "Gentle It": .