It can be:
1.An early synthpop genre with a cold, robotic sound, whose meaning is very dependent on various contexts of today.
2.Term which gathers certain types of electronic music that are pop or flirt with pop and range from commercial popular music to the possible intelligent, critical or integrating types of alternative culture similar to electropop, synthpop, electroclash, post punk, new wave...
3.Kraftwerk song.
4. ...
Electropop (also called technopop) is a form of electronic music that is made with synthesizers, and which first flourished from 1978 to 1983. The genre has seen a revival of popularity and influence since the 2000s. "Electropop" is the short form of "electronic pop".
The term was used primarily during the 1980s to describe a form of synthpop characterized by an emphasized electronic sound — often described as cold and robotic — and by minimal arrangements. This was mainly due to the limitations of the analog synthesizers and recording techniques used at the time, but has since become a stylistic choice. Electropop laid the groundwork for a mass market in chart-oriented synthpop.
Electropop songs are pop songs at heart, often with simple, catchy hooks and dance beats, but differing from those of electronic dance music genres which electropop helped to inspire — techno, house, electroclash, etc. — in that songwriting is emphasized over simple danceability.
Techno-pop, also termed "synth-pop" or "electro-pop," refers to a rock genre built around synthesizers (i.e., computers with musical input (e.g., keyboards)/output (e.g., amplifiers, speakers) devices. While some techno-pop artists have employed synthesizers merely for instrumental coloring (timbre), others applied them to reproduce the full range of ensemble performance from percussive effects to simulations of the human voice. Musicians make frequent use of pre-recorded tapes (or digital data stored on various types of computer software) both in the studio and for live shows.
The genre originated through the pioneering efforts of German bands such as Tangerine Dream and Kraftwerk in the early 1970s. While Tangerine Dream was, in the long term, the more influential of the two aggregates--being largely responsible for the rise of new age space music and the ambient movement--Kraftwerk provided the model for dance-beat style utilized by the first wave of techno-pop artists. The band's "Autobahn"--an early permutation of the then emerging Euro-disco sound--was a major hit in early 1975. However, Kraftwerk failed to consolidate its success due to a lack of composing talent and the inability of the members to project a telegenic image.
The movement did not reach the mainstream until 1982 when the Human League's "Don't You Want Me" reached the top of the American music charts. The record business was suddenly awash with techno- pop acts, the most successful of whom included the Eurythmics, Soft Cell, Thomas Dolby, Depeche Mode, and A Flock of Seagulls. The ascendency of the genre owed much to (1) the rise of MTV combined with the multi-media savvy of techno-pop performers, (2) advances in electronic equipment which made a wide array of sounds achievable for artists with comparatively limited resources, and (3) the fact that AOR, Top 40, and other radio friendly formats had grown stale.
The competition from other newly emerging postpunk styles in the late 1980s drove techno-pop back underground. It mutated into "electronica" during the 1990s. Yet another strain resurfaced into the commercial mainstream in late 1996, albeit with more pronounced dance rhythms. Now known as "techno," its leading acts included Orbital, Prodigy, Underworld, and the Chemical Brothers.
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